Your company’s anniversary is the perfect moment to ensure that employees, clients and business relations feel even more closely involved with your company, organisation or brand. Tell the story of the company, how it all began, and where it is going in the future. A company anniversary affirms and increases the reputation of an enterprise, and makes employees proud to be part of that enterprise.
Anniversaries are usually celebrated on dates marking 25, 50 or 100 years of a company’s existence. But the retirement of a founding director can also be an appropriate moment for a special ceremony. Even the formal ending of a company (or of its original name) – for example on the occasion of a merger – can be a reason to reflect on the history of the company.
A COMPANY ANNIVERSARY INVOLVES TAILOR-MADE WORK
The creative team of PastFuture has a great deal of experience in creating special anniversary products. For many clients, a company anniversary is often the very first time that they come into contact with their own company’s history in an intensive manner. We want to involve them in this special process of discovery.
Furthermore, anniversary products are often documents that express the essence of a company: where it originated, where it is now, and where it is heading in the future. It is then almost inevitable that everyone, from clients to Boards of Directors, will be eager to be included in the creation of such products. PastFuture is well aware of this, and is unique in the market in its ability to provide space for co-creation in this process. An anniversary product demands tailor-made work. PastFuture is the leading ‘bespoke tailor’ in this field.